Our aging population is changing our society's dynamics and our economy.
By 2050 there will only be two (instead of 4) Europeans of working age
for each person over 65, and within a decade Europe will need to care
for an estimated 84 million people with age-related health problems.
There is an upside to this challenge, though. Collectively, Europe’s
over-65’s have a disposable income of over EUR 3,000 billion and a
substantial part of this will be ploughed back into the caring economy.
According to Stephen Von Rump, CEO of Giraff Technologies AB, the EU
market for robots and other devices that help taking care of our elderly
will reach EUR 13 billion by 2016, and at least EUR 14.5 billion in the
U.S.
The demand for care services has many countries stretched to the
limit. That’s where technology can help. Says Mr Von Rump: ‘Today there
are an estimated 5 million homes in the EU where elderly residents are
receiving formal care services, and 12 million homes globally. Those
numbers would more than double if one includes elderly who don’t receive
formal care, but who (or whose families) would gladly pay for a
telecare service if it would extend their time living at home.’
GIRAFF+ : A Robot Carer in your Home
GIRAFF+ is an EU research project to test how a network of sensors
in cooperation with a robot can help older people live safer, more
independent lives and enjoy social life from their home. The star of the
system is Giraff, a telepresence robot. It moves around the person’s
home and enable them to interact with family, friends and healthcare
professionals via videoconference. The GIRAFF+ system comes with sensors
throughout the home and in wearable devices. These sensors are designed
to detect activities like cooking, sleeping or watching television, but
they also provide medical information, like blood pressure and body
temperature. They allow the person’s carers to remotely monitor their
wellbeing and to check for falls. One of the users on the GIRAFF+ pilot,
94-year-old Lea Mina Ralli, wrote on her blog: ‘People ask why I don’t
just live with my daughter, but she has grandchildren of her own and
many new responsibilities. But with this valuable assistant that I call
“Mr. Robin” I'm more relaxed about the years ahead, and so are my
children and grandchildren.’
An Emerging Market in Caring Technology
‘The system will be installed into 15 homes by the end of 2014,’
says Amy Loutfi, the project coordinator. ‘So far we have had six homes
in Europe – two homes each in Spain, Sweden and Italy – where people
have lived with the GIRAFF+ system. We are currently in the middle of
the evaluations, but we see that various aspects of the system are
appreciated differently by the different users. This goes to show that
there is no ‘one-size fits all’ approach to technology at home, and that
the latter should be both adaptable and tailored to user's needs.’
Current plans are to put the system in commercial production next
year, based on an upfront fee and monthly subscriptions which would make
it competitive when set alongside increasingly expensive full-time
care.
Link to project on CORDIS:
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FP7 on CORDIS
Link to project's website:
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GIRAFF+ website
Link to related video:
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Demonstration video
Other links:
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European Commission's Digital Agenda website